Data Transfer Rate Definition
The data transfer rate is commonly used to measure how fast data is transferred from one location to another. For example, a hard drive may have a maximum data transfer rate of 480 Mbps, while your ISP may offer an Internet connection with a maximum data transfer rate of only 1.5 Mbps.
Data transfer rates are typically measured in bits per second (bps) as opposed to bytes per second, which can be understandably confusing. Because there are eight bits in a byte, a sustained data transfer rate of 80 Mbps is only transferring 10MB per second. While this is confusing for consumers, Internet service providers must enjoy measuring data transfer rates in bps since it makes their Internet access speeds sound 8x faster than they really are.